About Us

Our personal focus is to remain a premier resource for remarkable marketing communications, inspired creative and organized execution that shapes our region's future, brings success to our clients and to the communities in which we live, work and play.

Our Values

  1. Connecting the right people to our clients’ products and services
  2. Creating and maintaining relationships
  3. Developing meaningful creative with measurable results
  4. Honesty, loyalty, patience, and integrity
  5. Paying it forward

to us

We love talking to local business about marketing. Your first consultation is free of charge - in person, over the phone, or via a virtual meeting!

We Listen

We understand that each client is unique and each campaign has its own sets of goals and challenges. We also know that our clients have expertise in their industry that is invaluable to us. We make sure to build and promote a successful business relationship where our clients feel that their needs and goals are being met at all times.

We have experience


Years of partnering with businesses.


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    Originally called the Brand Building, our majestic brick agency, located along the Chemung River, was added to the National Register of Historic Places in 1984. HLA has been in this spot since 1942 and we still love it today. We feel the history and see it first-hand in the original tin ceilings and ornate doorknobs. We'd love to show you, stop by any time.


We believe in community involvement. All of us have been touched by random and simple acts of kindness in our lives, and we believe in 'paying it forward.' HLA is committed to enhancing the community in which we live, work and play.

The HLA team currently participates in initiatives with the following local organizations:

We are proud members of the following local chambers:

The meaning behind the illustrations

The Butterfly

We take pride in helping to guide your business through the different cycles and phases of everyday life. Change, endurance, hardships, new opportunities and new chapters are all stepping stones to the metamorphosis of your success.

As the butterfly transforms from the caterpillar to the freedom of flight, we help give you the ability to exceed your goals and reach beyond your business potential.

The Otters

Our inspired creative and organized execution helps shape our region’s future, brings SUCCESS to our clients and to the communities in which we live, work and play.

Our philosophy is to have a good time doing what we love. Like the otter uses play as a tool to teach their young, we use play as a tool to fuel our creativity and keep our minds fresh and open to new ideas.

The Bee

We prefer to think of ourselves as your PARTNER – an extension of your own team, working together toward a common goal.

Like the bee is to the flower, and the flower to the bee, we seek to provide you with the nectar of success, thereby becoming a true partner and an invaluable part of your team.

The Ants

We are a small and powerful TEAM with a ‘can do’ attitude towards all projects and challenges. We love what we do and care about our clients and our community.

Similar to a colony of ants who work together to achieve extraordinary results, we attribute our success to consummate teamwork, community focus and the mindset of knowing we can accomplish anything if we work together.


Howell, Liberatore & Associates, Inc. [HLA] is a wholly owned subsidiary of F. M. Howell & Company, Inc. of Elmira, N.Y. Founded in 1942, HLA is a full service marketing communications agency with a plethora of experience and history with local organizations and businesses.

Today F. M. Howell & Company, Inc. operates as a fourth generation, family-owned business, and is nationally certified as a Women's Business Enterprise by the Women's Business Enterprise National Council (WBENC).