BCK Partners

Objective:

BCK Partners, Inc. a financial management company in Corning, NY signed on to be the ‘Presenting/Title Sponsor’ of the Corning Country Club Centennial Anniversary Celebration. They reached out to HLA for help with creative design and production of signage, banners, flags and giveaway items, along with management of their public relations for the event.

Vertical flags for BCK Partners
BCK Flags on lamp post

Approach:

Using creative elements from the existing BCK logo, the HLA design department developed an attractive, distinct design for use on all the BCK elements of the project. The HLA PR team worked closely with BCK to develop press releases, a press conference, bios and scripting for all three partners.

BCK Partners letter head in carrying bag

Result:

The Corning Country Club’s week long 100th Anniversary celebration was very successful for the Club and for BCK Partners. Although it was a private, member’s only event, BCK was able to effectively communicate the importance of their relationship with the local community, their clients and families. They received significant media coverage, including several TV news spots. The BCK team expressed their appreciation to HLA for how well all aspects of the project went.