Cayuga Health

Objective:

Cayuga Health needed a fairly quick turnaround to implement their new ‘Right Here’ marketing campaign for print, radio, digital and TV Sponsorships. Requirements included a consistent creative look and feel, along with actual media negotiations and placement.

Collage of Ads for Cayuga Health
Cayuga Health Print Ads

Approach:

HLA worked with the CH internal communications team to focus on spotlighting patient testimonials, health care providers and some specialty services, still maintaining the ‘Right Here’ messaging and consistent look and feel. A lot of emphasis was placed on shooting great quality video and photography.

Cayuga Health Billboards

Result:

HLA met the required timeframe with a very successful ‘Right Here’ marketing campaign that was cohesive and easy to implement across all the various marketing mediums.