Corelle Brands

Project:

Corelle Brands utilized HLA for a number of projects and events. The Corelle Brands Corning team reached out to HLA for help coordinating a Grand Opening Event for their new manufacturing and distribution center in Marshall County, Mississippi.

Corelle Ribbon Cutting new Mississippi Distribution center
Corelle Brand Public Relations

Approach:

An HLA event coordinator traveled to the Mississippi facility to meet with the Corelle Brands team, local media, and economic development and government officials to begin flushing out all aspects of the event and develop needs and timelines. The HLA event coordinator traveled back to the facility the week of the event to finalize all preparations and ensure the event went smoothly.

Corelle Brands new Distrbution center

Result:

The Corelle Brands Marshall Manufacturing and Distribution Grand Opening was a huge success. It was very well attended, received great media coverage and outstanding reviews from attendees and the Corelle Brands team. The HLA team coordinated all aspects of the event including logistics, catering, invitations, RSVPs, PR, banners, signage, flags, special plaques, speaker scripting, run of show, ribbon cutting and photography coordination.