The Dunn Group


Henry Dunn Insurance of Towanda, PA and Swan Morss & Son Insurance of Elmira & Corning, NY joined forces and needed new branding that would clearly incorporate both companies along with sub-businesses.

Billboard advertising The Dunn Group
The Dunn Group logo The Dunn Group brands The Dunn Group collateral


HLA recommended the companies be re-structured under the Dunn umbrella [as The Dunn Group], but still maintaining secondary Swan and sub-business identities.

Once the company structure was agreed on, HLA developed creative concepts that were narrowed down to the blue, gray and white color scheme. Based on that, logo treatments were created and decided on and then flushed out to full scale branding including brand guidelines.

The Dunn Group website on a laptop
The Dunn Group website on a phone


The branding was then used to develop new business cards, print collateral, signage, billboards, and business location canopies. A PR campaign was implemented to launch the new branding, including a press event.

A new website followed, along with a full scale marketing campaign for Swan including digital marketing, radio and TV sponsorships.