Ernie Davis Scholarship Committee

Objective:

The Ernie Davis Scholarship Committee needed new branding to generate awareness for their prestigious scholarship awards in honor of the former American Football star and Heisman Trophy recipient. They asked HLA to create a modern brand with incorporate modern elements for use with social media and graphics that can be applied to the website.

Ernie Davis Academy scholarship logo
Ernie Davis logo concepts

Approach:

The HLA design team brainstormed ideas, and the in-house illustrator created a mood board and illustration of the Ernie Davis statue and developed three concepts to present to the client. Client feedback was incorporated into the favored concept and development continued until the finished product was approved.

Ernie Davis email blast on an iPad

Result:

An engaging custom Ernie Davis Scholarship Committee logo and masthead that reflects the essence of the Ernie Davis statue and Ernie's legacy.